DIY Food Biz Marketing: 2nd Commandment

And the 2nd Commandment is:

Thou Shalt Develop a Marketing Strategy

After you finish your research, and you’ve discovered that your idea is legal and there’s a market for your business/service/product, you need to come up with a marketing strategy.

Locally-made SquashCat!

A marketing strategy can be broken down into two main areas: overall strategy (promotion, advertising, etc.), and pricing policy. For your food business, this strategy also has to be realistic, manageable, focused, and detailed. If you have little to no money, it should also be as low-cost (or free!) as possible.

So let’s begin!

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